Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) should be part of every launch strategy. How many hits we can get?

B2B 60

B2B Analytics Google B2C 60

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 99

Interviews Publicity Technology Social Media 99

Onclusive

JUNE 29, 2018

From Facebook to Starbucks, no brand is safe from a communications crisis. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. How and when your brand responds to the press is crucial to saving your brand’s reputation.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

JUNE 10, 2021

It comes down to product launches. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78