Onclusive

MAY 18, 2017

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Let me know what I’ve missed.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are. Or learn about how they can use their purchase better?

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Communications Conversations

OCTOBER 16, 2017

If you’ve worked in the PR field in Minneapolis/St. Paul’s not so much “PR Rock Star”–more like “PR Legend.” You’ve worked in the PR industry for 35 years now– that’s quite a run. For yet others, it’s as an agency owner and leader in the Twin Cities.

Agency 113

Agency SEO Social Media Pinterest 113

Rock the Status Quo

FEBRUARY 3, 2015

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 63

Marketing Pitching Corporate Tools 63