PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization. How to Establish Industry Domain Expertise.

Industry 58

Industry Insurance Insurance Resources 58

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. So, to get the most value out of your brand mentions, you want them as backlinks.

Brand 62

Brand Branding How To SEO 62

Buzzstream

FEBRUARY 15, 2024

Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Building relevant , quality links naturally is always the best way to go. But far too many people reach over to the dark side of black hat and gray hat link building in hopes of scaling quickly. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. However, that very backlog and oversaturation can be remarkably effective in helping you generate unique content that will resonate with readers in your niche. Let’s get started.

Strategy 99

Strategy Analysis Reddit Data 99

Buzzstream

AUGUST 13, 2018

However, if you get your list wrong, none of that will matter and you will be wasting your time. Discovery is all about sourcing the right lists through the medium of your choice (often Google, but also media and content databases) using a combination of keywords and filters to find the right audience. This is by design.

Google 117

Google Measurement Advertising Advertising 117