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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Read the full case study.

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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

And when I contact the listed sources – the National Center for Biotechnology Information at the US National Library of Medicine, and the Associated Press – neither can find any record of research that backs up the stats.”. For most technology companies, it’s the opposite: selling software that automates repetitive tasks.

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The Anatomy of Attention

Doctor Spin

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2 Firth, J., 3 Abundance of information narrows our collective attention span.

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