article thumbnail

News Release Benchmarks for Healthcare & BioTechnology

Onclusive

In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. Dan Beltramo.

article thumbnail

How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

How To 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

During the Digital Summit in November, 2023, the Prabowo-Gibran party outlined ambitious plans for 98 cities across Indonesia to serve as nodes and accelerators in developing the country’s digital ecosystem, with 10 cities focusing on key areas : IKN: Genome and nanotechnology industry Sumatra 1: Chips and neuroscience industry Sumatra 2: IOT and (..)

article thumbnail

Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

And when I contact the listed sources – the National Center for Biotechnology Information at the US National Library of Medicine, and the Associated Press – neither can find any record of research that backs up the stats.”. He found while the website offers citations for published statistics, those “sources are infuriatingly vague.”.

article thumbnail

The Anatomy of Attention

Doctor Spin

A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2 Firth, J., 3 Abundance of information narrows our collective attention span.

eBook 52