Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).

Creativity 96

Creativity Storytelling LinkedIn System 96

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

NewsWhip

JULY 29, 2021

This is maybe something that’s initially well in polls that are too structured and don’t capture new things through emergent, but this is the [NLP] and big data side of it. The predictions are only as good as the data coming into that. How do you deal with that? Brian: Yeah. It’s a great question.

Brand 78

Brand Branding Marketing Data 78

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. “I’ve been telling stories in one way or another my entire life.”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

JUNE 3, 2017

There’s an internal education requirement for every new experiment, initiative or program, that’s above and beyond what has been traditionally required. In it he observes: “The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology.

Web 70

Web Content Marketing Technology Creativity 70

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. Goals first, then numbers.

Storytelling 53

Storytelling Data Journalism Resources 53