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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

There was a realisation from many that read the articles, that they had been targeted based on their social media activity. They did, Cambridge Analytica gained detailed profiles of people in the UK and the US through personality quizzes and other sources on Facebook. And the leaders lacked integrity. So what’s going to change?

Ethics 120
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What Lies Ahead for Public Relations in 2018?

PRSay

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

Publicity 167
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Marketing Trends for 2015: Getting Back to Basics

Polaris

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. Social Media'

Trends 135
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Further details including information on other types and new media are in the section on types of mass communication. What is Mass Communication?

Ethics 52
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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. In fact, the explosive growth of data science may be part of the problem. We would love to hear from you.

Privacy 40
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What is Predictive Media Intelligence?

NewsWhip

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. . The process starts by detecting news stories and social media posts as soon as they appear.

Media 88