Critical Mention

FEBRUARY 22, 2019

AI programs identify patterns in massive data sets that ultimately drive successful marketing campaigns. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. How has measurement evolved in recent years?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. Ultimately, understanding the customer drivers and environment is key to having voice. .

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event. Giveaways and contest details, demo announcements, interview requests and general show commentary are popular choices for trade show tweets. Social media is a two-way street.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100