How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

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The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Never did i think that I would write this post, but here we are. Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production.

4 Ways to Maximize Your Influencer Marketing Campaign with Big Data

GroupHigh

Fortunately, the meteoric rise of big data in the business world has made given brands the ability to execute an influencer campaign with the upmost precision. There are many data-driven tools out there to give you the proper insights you need for this task.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.

Take heart, writers. Artificial intelligence lacks a vital storytelling component: empathy

PR Daily

Businesses base everyday decisions on big data. AI and ML are ideal for crunching data and predicting results; algorithms’ processing power makes complex computational tasks easier. Their advances aside, AI and ML are still far from writing with personality.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. But former journalists will wonder what the big deal is. Christopher Penn, co-founder and chief data scientist, Trust Insights. Josh Bernoff, bestselling author of “Writing Without B t” and blogger at com.

How AI is Changing the Face of Marketing

Critical Mention

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Creative skills (26%).

Data 150

Not another PR trends piece…

Wildfire

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. At the event, marketers, advertisers and PR professionals analysed the most award-winning campaigns from Cannes Lions 2018, and put forward their predictions for the top trends that are set to shape creative marketing in 2019. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”.

Behind the Headlines With Peter Shafer

Cision

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. I believe marketers are cautiously embracing data and measurement but are still in the “wait and see” mode overall.

Measuring PR in metrics your leaders will understand

PR Daily

Public relations pros tend to be right-brain types, eager to apply their creativity to a campaign, says the chief executive of Ketchum Global Research & Analytics. But what about those free spirits who entered PR because of their creativity, not their slide-rule smarts? David B.

How technology buzzwords are drowning your brand

PR Daily

Cut through the clutter with creative corporate writing.]. In the early 2000s, you couldn’t go a minute without hearing about “Web 2.0”; or even just a few years ago when “big data” was referenced so often it led to a call to stop using the term.

Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA not only gathered this data but is going to use as the foundation for its conference. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change.

The Essential Characteristics of an Effective CMO [UML]

Sword and the Script

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Last on the list of attributes was using big data and analytics to formulate strategy.”.

Study 99

Behind the Headlines With Lisa Martins

Cision

Also, what makes PR for a health brand very different than doing communications for a non-health brand are the many regulatory, medical and legal standards that must be met and the multiple layers of review required for all communication big and small. .

6 Major Marketing AI Takeaways from MAICON

PR 20/20

It’s the next frontier of the digital marketing transformation; it helps marketers more intelligently automate repetitive tasks, drive more revenue by making predictions, unearth hidden insights in data and analytics, and much more. AI is all about making predictions based on data.

Data 83

10 outstanding corporate blogs

PR Daily

I did a study of Fortune 500 blogging efforts and made notes on these categories: Quality of content (Is it interesting, creative, well-written, human?). The content is sparkling with helpfulness, and company reps write posts in response to customer questions.

A Data Warehouse for PR and Marketing: Why You Need It

Doctor Spin

I suggest investing in a data warehouse. Here’s why: What’s a Data Warehouse? ‘Data warehouse’ is computing terminology, and it has nothing explicitly to do with public relations or marketing. So, that’s essentially what a data warehouse is.

A Data Warehouse for PR and Marketing: Why You Need It

Doctor Spin

I suggest investing in a data warehouse. Here’s why: What’s a Data Warehouse? ‘Data warehouse’ is computing terminology, and it has nothing explicitly to do with public relations or marketing. So, that’s essentially what a data warehouse is.

Data 52

A Data Warehouse for PR and Marketing: Why You Need It

Doctor Spin

I suggest investing in a data warehouse. Here’s why: What’s a Data Warehouse? ‘Data warehouse’ is computing terminology, and it has nothing explicitly to do with public relations or marketing. So, that’s essentially what a data warehouse is.

Data 52

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Be creative when live-tweeting from the event. By incorporating your press kit link into these posts, it’s easy to write a snappy line of text and have the nitty-gritty details housed on the kit. Trade shows can be an endless sea of opportunity, engagement, and information.

#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny.