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Data-Driven PR Campaign Planning: Part 1

Onclusive

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

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PR and Communications: 3 Powerful 2020 Trends

5W PR

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts. Artificial Intelligence and Big Data.

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Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. VR users will be able to test and try on products as if they were in a physical store.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data.