article thumbnail

Data-Driven PR Campaign Planning: Part 1

Onclusive

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

article thumbnail

PR and Communications: 3 Powerful 2020 Trends

5W PR

Since live video channels offer communication professionals an effective and cost-friendly outlet to share product launches, press conferences, and behind-the-scene discoveries, PR professionals should further their prowess in live streaming apps. Artificial Intelligence and Big Data.

Trends 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Virtual reality: the most disruptive tool for marketing and PR since social media

PR in High Definition

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample. VR users will be able to test and try on products as if they were in a physical store.

article thumbnail

Three Media Tips for Your B2B PR Program

Shift Communications

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets.

B2B 60
article thumbnail

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. But to determine which combination of marketing channels will make the biggest impact, you need to take stock of your channels’ performance data.