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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

Crisis 60
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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” To calculate the value of the investment, we must know how severe the crisis would’ve impacted the organisation without the PR investment.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131
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Behind the Headlines With Kathy Walsh

Cision

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs. Rapid Fire Round.

Nonprofit 227
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Company Bites Journalists…Again

Sword and the Script

A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. And that’s exactly what these companies are banking on – because they do it again, and again and again.

Company 110
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Sometimes, it just takes a little community spirit. That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.