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Speak but be quiet. How to build crisis communication

Reputation Antistress by Sergii Bidenko

However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. Monitoring summaries will provide operational information and paint a picture of the type of communication in social media, chat rooms, and comments on news sites.

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Why ROI and PR are like Oil and Water

Doctor Spin

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” Cover photo by Jerry Silfwer ( Prints / Instagram ). Any boardroom would be mad not to invite such a PR function. Image credit: Unknown.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. I didn’t have money in the bank or a fancy business plan. I do a lot of crisis communications, and content production. Stu Opperman, APR hadn’t always planned on being a solopreneur.

Meeting 131
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Behind the Headlines With Kathy Walsh

Cision

Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. If I won the lottery, I’d…buy a house in the Outer Banks. Second, companies are often inconsistent with their marketing efforts. Rapid Fire Round.

Nonprofit 227
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Company Bites Journalists…Again

Sword and the Script

A few months ago, you couldn’t visit a news format in any medium – in print, broadcast or online – without hearing about a gigantic jet – Malaysia Airlines Boing 777 – that just disappeared over the Pacific. And that’s exactly what these companies are banking on – because they do it again, and again and again.

Company 110
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Sometimes, it just takes a little community spirit. Contact us for more information and to discuss your specific needs.