ImPRessions - Crenshaw Communications
MARCH 30, 2022
Your B2B PR strategy is working and the press is interested in knowing more about your expertise. Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.
ImPRessions - Crenshaw Communications
JULY 13, 2022
The bread and butter of B2B PR ? And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. For more on media training and brand messaging, check out this post. Industry events. Consider The Impact on Local Communities.
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Onclusive
FEBRUARY 9, 2021
A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization?
ImPRessions - Crenshaw Communications
JUNE 10, 2016
Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
The client details features and benefits of a new B2B tech product but they fail to materialize. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.
Waxing UnLyrical
FEBRUARY 19, 2014
That really isn’t a legal issue, unless the employer is encroaching on workers’ rights, employee privacy, or creating the risk of liability by trying to control what employees do or don’t say in their personal social media accounts. They need social media privacy and social media surveillance training as well.
Sword and the Script
DECEMBER 15, 2020
Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Every employee needs media training. Rethinking internal and external comms. Do you blog regularly?
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