ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client details features and benefits of a new B2B tech product but they fail to materialize. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Every employee needs media training. Rethinking internal and external comms. Do you blog regularly?

Marketing 174

Marketing Employee Content Marketing Training 174