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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Are you active on social media (at least the top one or two platforms where your audience spends time)? A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Every employee needs media training. Rethinking internal and external comms.

Marketing 174
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Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The client details features and benefits of a new B2B tech product but they fail to materialize. Occasionally we see overconfident executives who feel they aren’t in need of media training.

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3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.