Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. You might also be interested in: The Number One PR Hack for Automotive Vehicle Tech Suppliers. Advanced Automotive Technology PR Agency.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Flack's Revenge

MARCH 23, 2017

Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. Are you trying to build buzz for your topic and go viral, or more interested in driving action and conversions? The theory relates to the structure of social networks.

Real Estate 159

Real Estate Marketing Automotive Viral 159

Beyond PR

NOVEMBER 30, 2016

Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. Interest categories: What does your target audience discuss and share?

Content Marketing 40

Content Marketing Marketing Public Affairs Automotive 40

Buzzstream

JUNE 16, 2021

Automotive journalists continue to write stories about these types of studies, and they don’t seem to mind that the “winners” (in this case, the worst roads) don’t change much. In short, they behave very differently to the automotive journalists we looked at for the Highways to Hell piece. They mainly focus on industry news (i.e.

Digital PR 160

Digital PR Film Instagram Writing 160

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience.

Storytelling 78

Storytelling Data YouTube Strategy 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. At first, I thought – oh, no, Hyundai was operating in the most tired cliché of automotive advertising, which is driving a car through some Bonneville salt flats, kicking up dust as the morning sun hits your sheet metal.

Film 48

Film Marketing YouTube Advertising 48

Buzzstream

DECEMBER 17, 2020

I’ve also found it to be one of the most reliable tools for discovering journalist contact details, as well as pulling lists of journalists in various sectors that I am targeting (such as lifestyle, automotive, entertainment etc.). Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161