Bianchi Biz Blog
FEBRUARY 18, 2021
Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. Author: Jim Bianchi.
Presspage
AUGUST 24, 2023
First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond PR
NOVEMBER 30, 2016
Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. Knowing when to launch a product or marketing campaign can improve lead conversion and social virality. Interest categories: What does your target audience discuss and share?
MaccaPR
MAY 28, 2015
AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Hyundai ).
Buzzstream
DECEMBER 17, 2020
It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. I’ve also found it to be one of the most reliable tools for discovering journalist contact details, as well as pulling lists of journalists in various sectors that I am targeting (such as lifestyle, automotive, entertainment etc.).
Expert insights. Personalized for you.
106 
Let's personalize your content