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Suppliers Can Rev Up Auto’s Future at CAR MBS

Bianchi Biz Blog

Visibility, branding, PR and networking opportunities abound for automotive and mobility suppliers from July 31-August 3 at one of the North American auto industry’s top thought leadership events, the 58 th annual Center for Automotive Research’s Management Briefing Seminars. Click here for sponsorship/exhibit details.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry. Others require membership fees.

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Spotlight on a Solo PR Pro: Meet Meredith LeJeune

Solo PR Pro

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part.

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