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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198
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Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc. How long have you been in journalism and how did you get started? now Lear Corp.)

Meeting 57
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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. Amazon and Google have both publish libraries.

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Then click on ‘Create a Research List’.