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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Movies and television.

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Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . There's plenty of “noise” these days, particularly on social media — so let’s try to keep the brandwagoning to a minimum?

Apparel 74
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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. Marketers shift their stance on targeted ads.