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Female Founded Startups

5W PR

Co-Founder and CEO, Georgne Huang set out to create a community of females honestly discussing their workplace experiences, after turning to the internet looking for company-specific experiences and insights and wasn’t able to find them. The Financial Gym. As with a fitness gym, clients pay a low monthly fee for the service.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

To develop a more effective crisis communications strategy, we need to understand trust. Many financial crises, such as incorrect reporting of financial results, stem from failures of intent. Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. But what do we respond to?

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Customer Care | The Ultimate PR Strategy

Reputation Us

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean. That’s why a financial institute like USAA easily stands out.

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How to Improve Your Social Media Targeting

Cision

Financial -> (Income, Net Wealth). Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel). Social Targeting on Snapchat.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE).

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When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. And faced with financial pressures that threaten their survival, legacy media aren’t dedicating other resources to respond to comments either. Times have certainly changed. Properly prepare for media interviews.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. A social media policy should clearly state what types of communications are included in the guidelines. Define social media.