Apparel Branding Consumer Technology 
Burrelles Fresh Ideas
FEBRUARY 6, 2024
The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics.
5W PR
MARCH 12, 2020
Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. aims to redefine the relationship consumers have with their health. Jules Miller founded the brand after battling severe Irritable Bowel Syndrome for five years. The Nue Co. The Nue Co.
Cision
JULY 26, 2017
On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.
Cision
AUGUST 2, 2016
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. How can they overcome them?
PR Job Coach
JUNE 12, 2014
Our team helped build it to an internationally recognized brand in just a few years. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old. Job Satisfaction'
Cision
MAY 19, 2015
Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Use technology and social media to extend it as much as you can. Facilitation.
The Stalwart Blog
JANUARY 8, 2016
Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. Coming To You Live.
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