5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

AUGUST 3, 2021

It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world. This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets.

Brand 370

Brand Branding Media Measurement 370

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Website redesign.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

DECEMBER 19, 2016

Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. March: Revisit Your Best Content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.

eBook 120

eBook Product Launch Software Internal 120