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How to Leverage Emotions to Boost Digital PR

Cision

Unveiling surprising facts or data can also make your online PR content go viral. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis.

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When to Scale a Business

5W PR

However, an increase in demand isn’t the only sign that a business needs to scale. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. A small business doesn’t have the capacity to handle an increase in new prospects and nurture the leads.

Viral 88
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As Salaries Rise, PR Firm Fees Per Billable Hour Fall

Sword and the Script

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Marketers think in terms of findability, sharability and virality.

Survey 60
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Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. Some of these workers take on freelance work on the side of traditional full-time jobs, while others are small business owners conducting freelance work as their full-time employment. What are the work realities for independent workers?

Study 120
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How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net.

Agency 74
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. The situation you face may call for such an analysis: You are aware of a problem but do not know how best to go about addressing it. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62
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Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” How are you looking at the data?

Report 225