PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Onclusive

APRIL 4, 2023

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.

Reputation 195

Reputation Corporate Brand Branding 195

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

APRIL 21, 2016

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. I also downloaded the 3 rd Edition of the “ APR Study Guide ,” which was recently updated for the Examination for Accreditation in Public Relations.

Public Affairs 60

Public Affairs Education Analysis Study 60

Mindful Marketing

SEPTEMBER 8, 2018

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Public opinion is not so clear. Apex also noted that the percentage of positive publicity had fallen by 9 percentage points from Thursday to Friday. Some may argue that any publicity is good publicity.

Sports 50

Sports Ethics Public Affairs Analysis 50

Sword and the Script

AUGUST 1, 2023

Through our private cloud tenant, we ensure that all non-public information used during the drafting process is kept secure.” ( Source ) Muck Rack. A code of ethics isn’t a bad idea. Stance is an “alternative to traditional sentiment analysis.” Here are a few examples I spotted in putting this post together: Notified.

Software 123

Software Pitching Ethics Privacy 123