EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs

Media Bullseye

This campaign illustrates the revolutionized relationship between technology and advocacy/public affairs. Public Reaction. The petition went live on July 11, and since Kantayya’s initial publication the petition has garnered some serious attention; as of publication time, 95,507 people have sent 143,743 letters and emails to challenge Mylan’s prices. Mylan’s loss of a celebrity partnership further illustrates the costs of a high-profile public campaign.

4 Tips for Transitioning From Military Public Affairs to the Civilian Sector

PRSay

With more than two decades of experience in public relations and military public affairs, Dr. Sweetser offers advice to those on the cusp of transitioning from military public affairs to the civilian sector. • Because public relations serves so many different industries, it can seem overwhelming finding a group of like-minded folks to learn from and network with in the profession. Accreditation in Public Relations Accreditation apr+m

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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. It corrodes trust and pollutes public discourse. ethicsAstroturfing should be called out in the strongest terms. Lobbying firm CTF has allegedly run social media campaigns on behalf of its clients that appeared to originate from grassroot activities.

Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). With such a wide-ranging group to reach, we wanted to ensure that we did so ethically and honestly during the standup.

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Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

I think I could make a case arguing the ethics either way. Alongside a question about PR’s view of media bias , we asked the following: Do communications professionals – including PR, public affairs and spokespeople – present accurate and truthful information?

An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). Instead of being a uniting force, which I loved in my public affairs officer role at PVAHCS, I became a dividing force. Ethics BEPS Ethics Month

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? As for the ethics of spreading competitive “dirt,” most PRs would agree that the line is crossed when misleading or false information is used.

Review — The Loudest Voice (TV Series)

Doctor Spin

Anyone interested in public affairs , crisis communication , and media logic will definitely gasp at the absurdity by which one single man can influence such a large numbers of people by using non-ethical propaganda techniques. PR Public Affairs Crisis Communication Crisis Management Leadership Psychology Persuasion Techniques Public Opinion ReviewsHow much can one single individual influence the political landscape?

Press lists, news releases and spamming reporters: A new ethical paradigm for media relations

Praxis Makes Perfect

In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a. PR public relations media relations media list news release spamming journalists press lists media database

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Here is what a few respondents said in their own words: “Brands should take a public stand on issues when there is a clear connection with the brand’s values.” Media bias and PR ethics.

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You Really Did Learn This in Kindergarten: Be Fair

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Like Fulghum, PRSA holds “fairness” as one of our core ethical values. Ethics Thought Leadership Code of Ethics Ethics Month

IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC Heritage Region made the recording (and embedded below), webinar slides and some written answers to 10 questions we didn’t get to during the Q&A portion available.

Downing Street’s communications revolutionary

Stephen Waddington

It’s one of the greatest marketing and public relations campaigns of my lifetime. It also challenged everything that we know about ethical communications. My article last week outlines the developing narrative and numerous ethical issues. He criticises its failure to use data and modern tools and its antiquated processes and structures that burden public finances. The Parliamentary DCMS committee publicly called out Cummings for failing to appear before it.

30 jobs in the PR and marketing world

PR Daily

Here are communications jobs in each of the top five states: The Army National Guard is looking for a public affairs specialist in Bismarck, North Dakota. Ethics and compliance communications manager—Nike (Oregon). Director of public relations and marketing—Volunteers of America (Colorado). Public relations manager—Walker Sands Communications (Illinois). Public affairs specialist—U.S. Public relations intern—PAN Communications (Massachusetts).

Accreditation Goes Virtual

PRSay

During 2020, the COVID-19 pandemic has forced organizations across the nation to reconsider how they conduct business, including the process of earning Accreditation in Public Relations (APR). PR Training PRSA News Thought Leadership Accreditation in Public Relations APR

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6 Accredited PR Pros on Why They Pursued Their APR

PRSay

In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”. Public Affairs Officer, VA Tennessee Valley Healthcare System.

Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. Perhaps by reclaiming the activist roots of public relations and embracing this new model, we can be more open about our own activism.

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30 jobs in the PR and marketing world

PR Daily

A strong work ethic is essential for attaining this sense of accomplishment and advancing in your career. See what else we have in our weekly professional pickings: Public affairs manager—Advocate Health Care (Illinois). Senior public relations associate—Lettuce Entertain You Restaurants (Illinois). Vice president of communications and marketing—Hartford Foundation for Public Giving (Connecticut). Is your town one of the hardest-working in the country?

How to respond when you can’t answer a question

PR Daily

Research has proven that most humans can detect when someone is lying , so faking an answer is not a good choice—for more than just the obvious ethical reason. Learn how to keep your company’s messaging on point at Ragan’s Speechwriting & Public Affairs Conference in Washington, D.C. For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial.

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Top opportunities and challenges for PR pros in 2020

PR Daily

Garland Stansell, incoming chair for PRSA’s National Leadership Board; Fred Cook, chairman of Golin and the director of the Center for Public Relations at USC; and Cheryl Gale, president and chief client officer for March Communications, to get a cross section of views about the year ahead for PR pros. for our Speechwriting & Public Affairs Conference ]. Ethics and responsibility.

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BAME voices takeover #FuturePRoof for fourth book

Stephen Waddington

Her goal was to create a platform to assert the value of public relations as a strategic management function and promote best practice. I caught up with four of the authors this week ahead of publication to ask them about some of the biggest issues facing our profession.

An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. We want to gain an audience beyond the public relations profession. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning. Practice – a discussion of modern areas of public relations practice. Performance – the impact of practising public relations as a management discipline on modern organisations.

Teamwork Is a Contact Sport

Waxing UnLyrical

The modern-day work environment doesn’t do a whole lot to help the situation either , especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms. I also try to instill the “we’re a team” ethic in my PR Concentration students at Curry College , all of whom came of age in the “social” era…or should we say “ anti -social” era??? We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

What U.S. Service Members Can Teach Us About Communications

PRSay

In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. The program’s mission is to increase public understanding of national defense by giving American business and community leaders the opportunity to directly observe and engage with the U.S. Here are several key points the experience taught me: Act ethically and stand for something bigger than yourself.

Davos World Communication Forum highlights

Stuart Bruce

This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. The future of PR panel kicked off with an excellent keynote by Paul Holmes of The Holmes Report who gave an overview of the public relations industry around the world and where he saw its future.

3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. The very mention drives discussion about ethics, morals, constraints and limitations. The 2019 JOTW Communications Survey | Trends in Corporate Communications and Public Relations from Frank Strong. What do you think the top challenges facing communications and PR professionals today?

Crisis lessons from MLB and the Astros

PR Daily

Publicly state the new policy, and personally deliver it to every team in the league.”. That’s how an organization made of disparate components can get everyone pulling together toward the same ethical goals. Learn more about how your organization can build trust with key audiences by attending Ragan’s Speechwriting and Public Affairs Conference March 25–26 in Washington, D.C.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. It’s a mind shift that organizations of all sizes are struggling with as the digital landscape continues to evolve and present new ethical challenges such as fake news. She is a public affairs and media consultant based in Washington, D.C.

Earning My APR. Worth It? Yes. And Yes, Again.

PRSay

As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. Civilian PR is somewhat different than military public affairs, as I discuss in my recent “ PRSA Military Transition Success Story” blog , so a modified PR mindset was necessary. Accreditation in Public Relations APR Examination knowledge Skill testI love PR.

Just Divided over Nike's New Ad

Mindful Marketing

” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Public opinion is not so clear. This past Friday morning, September 7, Apex Marketing Group reported that the ad had produced $220 million in publicity for Nike: $69 million positive, $67 million negative, and $83 million neutral. Apex also noted that the percentage of positive publicity had fallen by 9 percentage points from Thursday to Friday.

Hyundai's 'Message to Space' video: masterpiece or brilliant illusion?

PR Daily

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that, of course, was shot before the events depicted in Hyundai's spot. "If Does it matter that Hyundai's footage of an astronaut receiving a love note from his daughter down below may, in fact, have involved generic public footage shot prior to the "Message to Space" event? Ethically ambiguous?

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Examining the (weird) science of communication presentations

PR Conversations

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. More importantly, Cianfarani speaks her mind on policy matters and has experience fixing things in public/private sector relationships.

Facebook PR Exposed

Flatiron Communications

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. When that statement and a photo op at its “war room” failed to quell the growing public, regulatory and investor firestorms?—?compounded Facebook’s (Disbanded?) War Room.

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

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Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. “If Does it matter that Hyundai’s footage of an astronaut receiving a love note from his daughter down below may, in fact, have involved generic public footage shot prior to the “Message to Space” event? Ethically ambiguous?

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Examining the (weird) science of communication presentations

PR Conversations

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Ethics experts in science or public relations have many interchangeable ideas and see the “public” through different lenses. More importantly, Cianfarani speaks her mind on policy matters and has experience fixing things in public/private sector relationships.