EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs
SEPTEMBER 22, 2016
This campaign illustrates the revolutionized relationship between technology and advocacy/public affairs. Public Reaction. The petition went live on July 11, and since Kantayya’s initial publication the petition has garnered some serious attention; as of publication time, 95,507 people have sent 143,743 letters and emails to challenge Mylan’s prices. Mylan’s loss of a celebrity partnership further illustrates the costs of a high-profile public campaign.