ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit. .

Airlines 147

Airlines Insurance Insurance Exercises 147

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. 41: Drew Hawkins of North Highland Consulting.

Employee 88

Employee Internal International Training 88

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

JANUARY 28, 2015

Current role: Corporate Communications, Wells Fargo. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Brand Content Manager, Storyteller Communications. My take: People rarely leave Fast Horse (must be a great place to work!), Sarah DuBois. Smart young woman. Heather Rist.

Social Media 60

Social Media Media Airlines Local 60

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Think low-cost airlines in their infancy.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. Perhaps United can take some solace in a recent poll that found Americans like United Airlines more than our current president.

Airlines 136

Airlines Comparison Facebook Video 136