Smart PR Helps Spread Good News
ImPRessions - Crenshaw Communications
JUNE 28, 2017
The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.
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