ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147

Airlines Insurance Insurance Exercises 147

PR for Anyone

DECEMBER 27, 2023

What sets this role apart is the chance to immerse herself in these locations for a few days, unlike the routine of an airline pilot. Amanda’s storytelling not only paints a vivid picture of her adventure but also highlights the unpredictability and challenges inherent in pursuing ambitious dreams.

Airlines 130

Airlines Transportation Print YouTube 130

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Employee 87

Employee Internal International Training 87

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

JANUARY 28, 2015

Current role: Corporate Communications, Wells Fargo. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Brand Content Manager, Storyteller Communications. My take: People rarely leave Fast Horse (must be a great place to work!), Sarah DuBois. Smart young woman. Heather Rist. Gregg Litman.

Social Media 60

Social Media Media Airlines Local 60

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Think low-cost airlines in their infancy. He a straight-laced but decent scientist who’s lost his zeal to corporate life. There is no boring if you tell your story right.” Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” As with messaging and storytelling, influencer relationships must also be genuine, because customers can smell a fraud. Companies like Yum!

Brand 160

Brand Branding Film Internal 160