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The Art of the Comeback: How These Companies Returned to Prominence

5W PR

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. One of the premier airlines in the country, Delta once ruled the friendly skies. Then, insult to injury.

Company 87
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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Is the fact that every company is a media company a threat or an opportunity?

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Top PR Picks For Summer Reads

ImPRessions - Crenshaw Communications

When choosing top summer books with public relations interest, our first “KPI” (key performance indicator) is anything that is well-written. With that in mind, here’s an informal list of books to keep you current, smart and capable of small talk with just about anyone. It’s nearly summer, after all. Content Inc.

Film 159
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. The largest jump they saw was regarding hotel stays.

Travel 40
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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. The more the person smiled, the worse his company performed.”. The researcher then tested these findings with a simulation.

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Businesses Should Fight Back Against Online Attacks

David PR Group

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

United Airlines. From a crisis management point of view, 2017 had it all! If crisis management were a game of sandlot football, then the call would be, “play the same plays — a little differently,” says James Donnelly , a senior vice president in crisis management at Ketchum. Wells Fargo. Viral videos. Cyber thefts.