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Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. Why/ Why not?

Pitching 120
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Creating Earned Media Stories With Jennifer Reinhard, Ketchum

OnePitch

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Read below for the entire interview with Jen: . And he did beautifully.

Media 96
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). And, they have been for a while now.

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Behind the Headlines With Lauren Kaufman

Cision

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. Use your friends and family to network; ask for informational interviews to learn about the fields in which you want to go into and to be kept top of mind should a position open.

Travel 120
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Behind the Headlines With Lynda Fernandez

Cision

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. I quickly transitioned into PR and ended up working in public information for the Florida Department of Agriculture for five years. How did you get your start in PR?

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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

I’m searching for any profiles that include farming, agriculture, or agriculture and “reporter.” You can even see her email address right on her Facebook page. Let’s try to focus on reporters. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. Ah, much better.

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9 Content Snacks from the Story of Content Marketing

Sword and the Script

It does so through a who’s who list of interviews and case studies from brands big and small. The publication educates farmers about new agricultural technologies. .” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. Juxtaposition of brand and personal content. “If