5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. We recently had a conversation with a public affairs client. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 101

Interviews Publicity Technology Social Media 101

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. The advocate angle, driving, whether it be policy or issues, or even just in how you manage and develop teams – advocating for that balance and diversity and inclusion.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Always on the corporate side, never on the agency side, but in multiple industries. When we have medical errors, like any other healthcare organization, our policy is to be transparent with the patient and with the patient’s family.

Healthcare 68

Healthcare Ethics Communications System 68