PRSay

NOVEMBER 25, 2020

As Thanksgiving approaches, many of us are pondering how to recreate favorite time-tested holiday recipes to accommodate reduced gatherings due to COVID-19 separation, and how to find meaningful alternative ways to connect with loved ones at a distance. Our recruiters included seven CCNY alumni, now professionals at major agencies.

Interviews 120

Interviews Agency Advertising Advertising 120

Cision

APRIL 14, 2017

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” If your PR team can use the skill set of a working journalist, what better way to gain insight into how media make editorial decisions than to work with an insider? Give a journalist a “job.”

Employee 120

Employee Print Meeting Financial 120

Konnect Agency

FEBRUARY 16, 2021

The virtual booth allowed them to use multimedia assets like product tutorial videos, campaign videos, photos and videos of the physical showroom, and a pre-taped safety seminar that replicated and enhanced what they could typically do in-person at a trade show. How To Bolster Your Presence If You Do Choose To Exhibit. Brandy Shuman.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

JANUARY 3, 2017

Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. So, the agencies (as they’ve admitted to me) will blend some percentage of absolute crap sites into their digital target mixes to lower the official budget. And yet, there are problems.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Avoid buzz words. Mairin McCabe.

Pitching 89

Pitching Comparison Writing Radio 89

Bad Pitch Blog

APRIL 10, 2009

The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign. All you really need is information that teaches you how to stay “on top.” Now research those media contacts that would be most interested in your story and pitch them. You’ve got a hook!

Pitching 40

Pitching Construction Local Report 40