Remove Agency Remove Data-Driven PR Remove Internal Remove Pitching
article thumbnail

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.

Analytics 132
article thumbnail

3 PR Trends to Watch in 2018

The Proactive Report

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.

article thumbnail

Getting Your PR Measurement Program in Shape for 2016

Shift Communications

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

article thumbnail

Using Data In Your 2018 PR Planning Process

Shift Communications

You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. It’s nearing the end of Q4 and 2017 altogether. Natalie Townsend.

Data 95
article thumbnail

What is Tech PR? PR strategies that sell your tech brand

Prohibition

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

article thumbnail

Latest PR Trends

5W PR

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Disinformation.

Trends 88