Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. PR people may also develop guidelines for interacting with the media or even social media.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. This also means sharing with others like customer service and sales who interact with customers. The brand’s voice plays a major role in all three.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Content will move to new (and old) channels.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. In this post, we’ll go through some practical steps you and your team can do to get started.

Publicity 85

Publicity Training Technology Data 85