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Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Rock the Status Quo

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. (Read part one here.) Why did I bring these out in the light?

Agency 164
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The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible

Rock the Status Quo

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. And it’s a GREAT example of today’s digital PR! Digital PR'

LinkedIn 167
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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. Brands like Warner Bros. Talk to Us!

Tools 68
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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

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Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed.

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The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

However, once you taste success in your new endeavor, aim to cement your position as an emerging thought leader in the industry, with a focused content marketing strategy. This means that a solid content marketing strategy will do wonders for your brand messaging. Author Bio.

Brand 254
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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Here’s a roundup of other news and links from the world of PR technology. PR Tech Sum] appeared first on Sword and the Script.

Software 119