Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. For example, agency Kaizen reported a 7-point increase in DR from three campaigns.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Also see: Infographic: Navigating Facebook Organic Reach. * * *. Want 10x from your PR agency? Contrast clarifies the motivational differences between search and social. We search when we need something.

Marketing 65

Marketing Viral Survey Infographics 65

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

OCTOBER 17, 2016

Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports. It’s important to include the story behind the stats,” she advises. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. 19) The market size for PR tech and martech.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

APRIL 4, 2017

Product/service comparison: 39%. Agencies comprised just about one-fifth of respondents. An infographic on the survey follows below and a full copy in PDF is available with registration through the Chief Marketer publication. What sort of content does B2B marketing find effective? Blog post: 44%. Webinars: 32%. Research: 28%.

B2B 64

B2B Study Marketing Survey 64

Contently - Strategy

OCTOBER 25, 2023

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Alex starts comparing project management tools, seeking features relevant to design agencies. Imagine we’re a fictitious project management software company called “ProjexFlow.”

Content Marketing 52

Content Marketing Tools Analytics Agency 52