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Offleash Celebrates 20 Years

Offleash

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. LinkedIn, the iTunes store, the Safari browser, and Skype were launched. Our purpose is to make a mark on the world for our clients, colleagues, and our community.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

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Power to the People

PR Breakfast Club

Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. This environment enables the fulfillment of client, agency and individual goals. One of the pillars of Vantage is giving back to the community.

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It pays to have good friends! Oprah Winfrey’s Instagram post promoting Duchess of Sussex’s coffee was ‘a million dollar post in free publicity’ putting Meghan and Harry on path to building a BILLION dollar brand

Mark My Words

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’ ‘We’re excited for the road ahead.’

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Five Business Lessons Learned From Hiring a Virtual Assistant

Waxing UnLyrical

When I did shortlist candidates – I think six or seven – I asked them to follow a specific process to set up a Skype interview with me. Then there were the candidates who completely ignored specific do’s and don’ts – e.g. I did not want anyone working for an agency to apply, but they did anyway.

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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

I met a friend for a pint twice, a fellow PR guy for a coffee, did a couple of Skype calls with a mate, popped in on a running friend for coffee every week or two, met another running mate regularly for a chat, played tennis with one mate weekly and another every few weeks, and saw people I knew all the time at the health club.

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It’s Time to Get Real About Real-Time Marketing & PR

Journalistics

Let’s take a look at your brand (or your clients for your agency readers). Some brands have been quick to act on natural disasters, offering their support or condolences, or helping to mobilize their online communities to support a cause. If this isn’t an option, consider hiring an agency that will give you this capability.