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Agency Life 101: Jenny Lafortune, Art Director

Shift Communications

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. It’s especially gratifying when a client comes back looking for more design work when they could have gone to a creative agency. Anything creative!

Agency 60
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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. It’s most apparent with PR agencies that are changing their structures.

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Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Wise content marketers can consider participating or even creating a Google+ Community. For example, the Home Improvement Community might be a good fit for lifestyle and DIY brands, suggests Sprout Social.

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Skills Entry-Level PR Hires Should Have

Journalistics

Ideally, with agencies or larger organizations. Being able to demonstrate that you can work in the communications department or on an account team and be a contributor on day one is a huge plus for prospective employers. Second, Internship Experience. Bonus tip: most employers will check you out on social media.