Using Google Analytics to Inform your B2B Tech PR Program
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.
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