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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.

Corporate 135
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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. How is a submarine thriller a study in PR? Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170
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6 Twin Cities women with amazing PR, comms and marketing career journeys

Communications Conversations

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. After all, this was an advertising panel. Her start : Public relations intern with Fleishman Hillard. LeeAnn is an excellent case study in the art of the pivot. Where is she now? Anna White Lovely.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). Also on the up by six points is public affairs and lobbying.

Publicity 134
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Creative New Business Development – Providing Value Through Research

Solo PR Pro

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. Using a Survey for New Business – A Case Study. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

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Will Generative AI Replace Marketers and Content Creators?

Landis PR

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

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Contemplating selfie disruptions in historical and modern-day PR

PR Conversations

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. Titled Edward Bernays and the Century of the Selfie , the invited speaker is Stuart Ewen.

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