ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. What does this mean for digital advertising? Here are five of the most common. Traditional Trend Piece.
Flack's Revenge
JULY 11, 2018
Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. Examples are all around us.
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Buzzstream
MAY 2, 2024
So we had product lines for personal loans and home equity loans, and we got into insurance and within insurance, there’s many different categories. And so if we knew that we wanted to get into homeowners insurance, we would do that with content, but then we would also do that through digital PR. Those free channels.
ImPRessions - Crenshaw Communications
JUNE 10, 2016
As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape. Thought leadership events. For a real dash of schadenfreude, check out these examples of what not to do. Bonus tip.
Stephen Waddington
NOVEMBER 5, 2019
It’s an area where the PR industry has lacked leadership and been slow to provide guidance. In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. The international influencer marketing market is expected to grow from £4.5
Reputation Us
NOVEMBER 28, 2022
His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. 4 Leadership Essentials: Clear expectations improve employee performance. Musk’s leadership at Twitter demonstrates few of those qualities.
ImPRessions - Crenshaw Communications
OCTOBER 3, 2017
Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. To increase PR, marketing, and advertising industry knowledge. ” Sites like CreativeBoom will boost output. To build better work relationships. AMA Executive Circle.
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