Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., praise-filled posts on Instagram. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. We increased our Instagram followers by more than 200 percent as a result of influencers tagging our account. Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. More metrics, eh? Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

NewsWhip

MAY 27, 2021

For the most part, they weren’t in their cars, they weren’t listening to the radio. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. The pandemic wasn’t necessarily the source for it.

Healthcare 78

Healthcare Storytelling Communications Local 78