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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Make Interactions Memorable .

Media 294
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40
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Strengthen Your Marketing Channels in 2015

David PR Group

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. –John.

Hotels 71
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Is kind leadership an oxymoron?

PR in High Definition

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Companies have both ‘character’ reputations (‘do I like you?’)

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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. I started off in advertising sales for IDG. So why jeopardize your reputation for that? The cost of their flight and hotel have got to be covered.

Ethics 83
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Think Google Hotels, Flights, weather, etc.). 2) Microtargeting augmented by social surround sound. 3) Emotional connection with customers.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Luciana Lima | Vila Galé Hotels. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising).

Marketing 174