Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Strategy 62

Rock the Status Quo

MARCH 2, 2015

Last year’s incredible dwindle in Facebook reach, their purchase of Instagram, looming Twitter changes to wrap in more advertising – oh, and did we mention the Pinterest changes? Much like a financial portfolio should be diversified to balance risk, marketing efforts should always be diversified.

Google 100

Google Pinterest Media Social Media 100

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Digital payments now make up 59% of all financial transactions ( slide 120 ). Privacy Concerns and Their Impact on Advertising. Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Just like there’s an optimal time for posting on Facebook and Pinterest, there is also an optimal time to post on LinkedIn – Monday through Friday during business hours with an emphasis on Tuesday, Wednesday and Thursday.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

NOVEMBER 5, 2021

Social media refers to social networks like Facebook, Twitter, Pinterest, and so on. Paid social refers to anything on social media that is influenced by advertising revenue and is sponsored by a company. The cost-per-click (CPC) model is one of the most often used techniques of pricing for this form of advertising and marketing.

Social Media 62

Social Media Media Advertising Advertising 62

PR Fuel

OCTOBER 30, 2018

Your blog is one example, but don’t just restrict it there – try pinning it on Pinterest, for example, or sharing snippets of it on Twitter. Remember that a newsletter is not just a time to advertise. For example, if your company is a financial institution, you may not want to come off as jokey or silly in your email.

Communications 40

Communications Pitching Writing Social Media 40