Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Newsfile

JANUARY 24, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As well, it synthesizes a host of ideas. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. PR grows more in demand. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Website Traffic: Visitor numbers and behavior post-PR activities.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

SEPTEMBER 20, 2017

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Look for unusual events that are worth noting, spikes in your data that clearly stand out.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 19, 2015

One of the most common PR measurement questions we receive is, “What is the value of an impression?” Why do we measure impressions? For example, I drive past billboards and advertisements every morning on the commute to work. Here’s a simple way to do so: measure how often people search for you by name.

Analytics 60

Analytics Measurement Software Advertising 60