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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

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Introducing the Marketing Artificial Intelligence Conference (MAICON)

PR 20/20

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The Marketing AI Institute was created and is powered by PR 20/20.

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

So, how can teams pinpoint what went wrong and redirect marketing energy? Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. What makes our company unique in the market?

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I Sell, Therefore I Am (A Marketer)

Beyond PR

Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. All too often marketers focus much (if not all) of their energy and attention on creation and promotion.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. WebpageFX predicts that by next year, 90% of online content will be video.

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From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

My biggest inspiration is Adam & Eve, because they came in and upended other agencies by taking their current advertising and re-inventing it. I feel like the energy in our business comes from the fact that I’m still a creative person but I’m not going to be the person to tell anyone what the cultural tipping point is anymore.

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