Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

JANUARY 26, 2021

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Having a distinct personality requires an equally distinctive voice.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

5W PR

JULY 15, 2020

While most media kits today are digital, some brands still utilize physical media kits for large events such as conferences and conventions. Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions. . •

How To 176

How To Media Guidelines Pitching 176

Lauri Pehar Borsh

AUGUST 12, 2015

Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 Build a brand. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Before you hire a PR firm (GASP), spend your dollars on your brand. Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. For example, if you owned a dog food store your Facebook post should not read “Dog food on sale $12.99 Build a brand. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Take Visual Capitalist for an example. Successful Examples: Resume.io

Google 71

Google Infographics Pitching Resources 71