Remove Advertising Remove Corporate Remove Guidelines Remove Local
article thumbnail

Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. Self-serving?

Brand 284
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40
article thumbnail

A communicator’s guide to mitigating the risk of greenwashing

PR Conversations

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40
article thumbnail

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise! 5 - From Red Carpet to Retail.

article thumbnail

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. 4) Format posts for social visibility.

article thumbnail

11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 2 - Surprise! 5 - From Red Carpet to Retail.