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Putting the “PR” in Partnership Relations

PRSay

Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. As a real estate leader long-committed to technology and innovation, Coldwell Banker had the chance to build a comprehensive and genuinely thought-leading platform around smart homes and real estate.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. You need digital advertising for PPC and social ads. You need creatives to bring flair and polish. Remember those emails you’ve been collecting with subscriptions?

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Lastly, be creative.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Developed from corporate communications, it soon applied to mass media to the public (38).

Ethics 52